Category: Strategy
Building a more sustainable business
What can your business do to help create a more sustainable future? Sustainability remains a key area of focus for businesses and governments around the world. However, driving a more sustainable approach to business is not just something that large corporations do. Small to medium-sized businesses can also contribute to a sustainable future through energy […]
Managing a restructure
Managing a restructure Whether times are good or bad, sometimes a business needs to restructure in order to move forwards. A restructure of any business requires careful planning, transparent communication, and thoughtful implementation to ensure a smooth transition and minimise disruption. To begin with, you and your management team should define the objectives and rationale […]
Microsoft Copilot
Artificial Intelligence (AI) assistant for Windows and Microsoft Office. Microsoft Copilot is an AI-powered tool that is primarily meant to support Microsoft 365 users with automation features for Word, Excel, PowerPoint, Outlook and Teams. It also works with the Bing search engine and Windows operating system. Copilot leverages the power of Chat GPT-4, enhancing traditional […]
The evolution of CSR
CSR has developed into a central pillar in business strategy.. Corporate Social Responsibility (CSR) has evolved from a peripheral concern to a central pillar in corporate strategy and governance, driven by changing societal expectations, regulatory pressures, and the recognition of its long-term benefits. Initially viewed as a philanthropic endeavor, CSR is now seen as integral […]
The power of a story
Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market. At its core, storytelling transforms complex ideas into relatable narratives, […]
ROI in Marketing
Measuring the return on investment (ROI) on your marketing strategy. Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions. Measuring ROI involves utilising data and analytics to provide accurate insights. It’s best to start by defining clear and measurable objectives, supported by data. The […]
The data economy
The creation, processing and utilisation of data for commercial or societal purposes. Data is a valuable business asset. The data economy represents a fundamental shift in how businesses and societies operate, with data emerging as a critical asset driving economic growth, innovation, and transformation across various sectors and industries. As ever larger volumes of data […]
Dealing with a cyber-attack
Most businesses have exposure to cyber risk. Almost every modern business relies on computer networks for day-to-day operations, and this means that most firms are exposed to cyber risk. A cyber-attack is any attempt to steal data, damage or disrupt a computer system. In the event of a cyber-attack, it’s important to manage the incident […]
Contextual Pricing
A variable pricing model can help to strengthen customer relationships. Contextual pricing involves adjusting the prices of your products or services depending on specific variables which are often external to the business. These external variables could include customer demographics, purchasing behaviour, economic conditions or competitive landscapes. Unlike static pricing models, which set fixed prices over […]
Strategy – choosing what not to do
The essence of a good business strategy is choosing what not to do. Resource allocation is a fundamental consideration in any business strategy. Businesses operate within finite constraints, such as time, finances, or human resources. Choosing what not to do enables a more focused allocation of resources towards activities that align with the overarching goals […]
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